Are Fliers For a Show Even Worth Doing?

Categorized | DIY, Marketing, News

Are Fliers For a Show Even Worth Doing?

Posted on 22 January 2011. Tags: diy publicity, flyers, marketing

Valid question from How To Run A Band. With all the social media and such floating around it does beg the question, “Why even put up fliers for a show?” HTRB takes a looks and gives their 2 cents. BTTV would say that, yes anything helps get the word out as long as there is some kind of strategy behind it. Click through to get more details on the ideas they throw down.

——

Here’s what bugs me about fliers. You can do it, and no one will notice. You can not do it, and you risk ruining a show. And after spending hours dealing with fliers, you never know if it did any good either way.

I have the following ideas. But take them with a grain of salt. I’ll more than likely refine or completely scrap these ideas. Please call me out if you think I’m full of it. I’d be more than happy to change my mind.

Un-Social Media: Not Everyone Is On Your Facebook Page

Your Band As A Brand: Get ‘Em Recognizing

Note The Genre Of Music For The Night

Make It An Event

Read More @ How To Run A Band

This post was written by:

todd - who has written 279 posts on BTTV BLOG.

Contact the author

http://twitter.com/huntermerritt Hunter Merritt

I spent a lot of time and angst over designing the “perfect” flyer for my music. It is, essentially, an experiential journey in personal branding. For that, I recommend it as an exercise. Something about printing 100 copies of anything with your name on it, and convincing your loyal fans to post your media in their favorite corners of the world, and then seeing it turn up in unlikely spaces, all gives you the inspiration to keep going.

That said, I agree with the sentiment that social media is FAR more effective at reaching the multitudes with a minimum of creativity, effort, or tree killing.
http://twitter.com/HowToRunABand Chris Seth Jackson

Thanks for posting this! The comments people left on that post really gave me some ideas to make fliers more effective. I can’t wait to delve deeper into creative promotion.
http://twitter.com/HowToRunABand Chris Seth Jackson

I don’t know. I’ve realized lately that I’m getting completely bombarded with things like twitter and facebook, and the result is I’m ignoring a lot of events and invites. I guess social media is just the same as fliering. In order to grab attention, you need to develop those social media skills in the same way.
http://twitter.com/bettrthanthevan Better Than The Van

Chris – awesome man. that’s good to hear. keep it up!
http://twitter.com/bettrthanthevan Better Than The Van

Chris- that’s awesome. keep it up…it’s all food for thought.