Posted on 24 November 2010. Tags: concerts, live music, piracy, ticket sales, touring

Really interesting interview from Hypebot about what the public is willing to pay for when so much of what music is about is so easily had for free. What are the scarcities that still remain? What and how much are people willing to pay? Lots of good questions and answers. Worth it, yo.
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This is part two of my interview segment with Hannah, who is the writer behind File Sharing Represents New Generation. She could very well be the new music consumer, depending on who you ask. I found her short essay online and thought it was be an interesting take on the current happenings in the music industry – from the perspective of someone not as deeply as entrenched as most of us. In part two, Hannah shares her thoughts on how the free flow of music has benifited artists and what fans are willing to pay for.
What are fans willing to pay for? If they won’t pay for digital downloads of music, how else are they planning to support the creativity of artists? In what instances do you feel inclined to buy music, compensating an artist?
Hannah: Fans are absolutely willing to pay for concerts. And all this is not to say that we will absolutely never download legally from iTunes, etc. We will, if we can’t find another easy way. Really, it’s all about accessibility.
If someone we know knows how to get it for free, then of course we will do that. But if it’s easier to log on and buy it, we’ll do that too.
Fans are also willing to listen to ads; Pandora has ads now, and many websites like HypeMachine have limits where you can’t skip through songs. That, in addition to being a restriction that we are willing to put up with, also exposes us to stuff we wouldn’t necessarily listen to otherwise.
Read more @ Hypebot
Posted in Business, Interviews, Touring
Posted on 16 November 2010. Tags: band marketing, diy band, public relations, record release show, touring

The record is done but what now? Since a lot of this game is up to bands these days a few tips on when to release your record might be helpful. We All Make Music gives the 411 via a guest post from Jem Bahaijoub, the founder of Imagine PR. There are some good tips. We give you a taste but head over to WAMM for more detail.
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All too often, musicians rush their new album’s or EP’s release without considering what the best time-frame for that release may be. Just because your album is done doesn’t mean you have to rush it out – there are numerous factors to take into account before you confirm your release date.
Here are some tips on how to schedule and promote your album’s release:
If You Can’t Ship It, Don’t Promote It
What’s the Best Quarter For You?
Know the Time-Line of Your Target Market
**OUR FAVE** – Plan a Comprehensive CD Release Tour in Conjunction With Your Release
Journalists will want to see that you are in demand as a live performer before writing about you. Keeping that in mind, it’s important to note that the two quietest touring months are January and July. That can make it difficult to find other acts to partner with on gigs.
Read more @ We All Make Music
Posted in How-To
Posted on 06 November 2010. Tags: how-to, touring, touring bands

On Friday we brought you Martin Atkin’s take on touring 101. Now we drop some more advice from Thor Harris. #8 is kind of funny “8-Masturbate. Duh… Where & when? Be creative. You’re an artist right?”. Yep, low-brow humor is where we keep it on a Saturday afternoon.
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1-Don’t Complain. Bitching, moaning, whining is tour cancer. If something is wrong fix it or shut the fuck up you fucking dick. goddamn.
2-If you fart, claim it.
3-Don’t Lose shit. Everybody loses shit. Don’t fucking do it. Asshole.
4-Don’t fuck anyone in the band. There are tons of people to fuck who are not in this band. Dumbass.
5-If you feel like shit all the time, drink less beer at the gig. You will play better & feel better. What are you… a child? Some have the endurance for self abuse. Most don’t.
6-Remember the soundman’s name. He will do a better job.
7- Eat oranges. Cures constipation & prevents colds.
Read more @ Looking for the Magic
Posted in How-To, Touring
Posted on 05 November 2010. Tags: diy, social media tactics, touring, touring bands

Hero of all things touring Martin Atkins is throwing down a list of the top 29 things touring bands can do to make a difference. A preview: 12. Small is the new huge, 16. Stop persuing perfection, 19. Learn to screen print and one of our favorites 20. Be nice to everyone.
Swing by Eventric from details on all these and a few more.
Read more @ Eventric.
Posted in DIY, How-To, Touring
Posted on 02 November 2010. Tags: make it happen, networking, sxsw, touring

With the deadline for SXSW band submissions coming November 5th it’s a good idea to go over a few things about playing SXSW. Sonicbids drops 3 solids in a row.
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Once the bands are selected and the showcases scheduled, the success of SXSW then relies solely on the bands that play there. And while most bands put on great shows and make the most of their time at SXSW, there is always room for error. We had a chance to talk to the masterminds of SXSW to ask them what are some of the common mistakes made by bands. Here are the top three biggest mistakes a band can make at SXSW:
Read More @ Sonicbids Blogs
Posted in How-To, Touring
Posted on 16 September 2010. Tags: amazing things, band touring, cheap lodging, crowdsourcing, music tech, stay for free, touring
We answered a few questions for the UK’s MusicTech magazine and they were kind enough to publish them. Get your mits on the story below, or download the PDF.
Huge thanks to MT mag for finding us and helping spread the word.

Posted in BTTV Updates
Posted on 12 August 2010. Tags: anarchy, budget travel, emerging music, hospitality, leftovers, touring
Hey champions of justice a new version of this here site is on it’s way. Yes, we too just love this wonder of social networking we currently have but it’s time to jack things up a bit. You know, elaborate on the theme a little. Give everyone a little bang for the buck. So we are rebuilding this thing from the ground up.
Below we’ve got a couple pics of the redesign in progress.
Two things we need from you:
#1 – If you want to BETA test this bad beast, let us know.
#2 – If you have some ideas, tweaks, genius functionalities you’d like to see, let us know that too.
Here you go! We’ve got a Home Page and Band Profile mock-up.
Remember these are a work in progress and not near the final versions.


Posted in BTTV Updates
Posted on 16 July 2010. Tags: bands on tour, diy publicity, diy touring, how to tour, social media publicity, social media tactics, social media tools, social music, touring
It’s time for tour! Just getting to this point takes a ton of work and doesn’t happen for every band on the planet. You’ve got some shows booked (hopefully) and maybe more on the way. You’ve got your merch ready to sling and of course your band is crazy-tight and ready to kill it. Now it’s time to gas up the van, head out and let the cards fall where they may. Right? Wrong. You’ve got more work to do.
It’s time for a little social media 101. You’ve got Likers, Followers, Friends and Fans that you want to follow every happening on the road. While they do, they’ll help spread the word about you through their networks. Why? Well, they like your music and want everyone to know about it. Or it’s because you’re a band on tour and everyone wants to do that, or at least be a voyeur to your shenanigans. So here are a few tips to help you keep them up to date and possibly get more people out to shows.
- Facebook
If you don’t have a Page, make one. Maybe even swing by RootMusic and sign up for a free “band page” which ads some “band-centric” functions to Facebook Pages. Most importantly keep it updated and fresh. Talk to everyone who talks to you. Post photos and videos from tour on it constantly. Of course it helps if someone in the band has a iPhone, Blackberry or Android, but there’s a lot of down time on tour. Find yourself some internet and have at it with your laptop.
Another simple idea is to make Events for every show and invite all your Likers to every show. Even if they don’t live that city, they may have friends that do and suggest your show to them. It’s all about the personal referral.
- Twitter
If you don’t have a profile, get one. Then follow all of the people from your email list (you have one right?) and start tweeting and retweeting as much as you can. Try to stay consistently engaged. People want to know what you’re doing at all times. So much of touring is “hurry up and wait” so it’s a great time killer to just sit around, drink a beer and tweet away while waiting for sound check. Just make sure it’s some-what
- Tour Diary Blog
I used to think this made sense but with Facebook and Twitter not so much anymore. Bands usually keep at it for a few days and then fall off. You can try if you like, but I’d stick more short-form communication that’s closer to real-time.
- Foursquare
It’s new. It’s fresh. It’s all about checking at places and getting fake prizes. Yes, it does sound kind of lame but it can work for you. Create a profile that’s the name of your band. Next, when you’re at the venue or cool spot check-in at that location to see what other users are there, and then send them a friend request. The same goes for your shows. If the venue is set up as a “Place” and other Foursquare users have checked-in, they’ll show up in the application and you can send them a friend request. All the while be sure to check in at every place you stop. It doesn’t hurt to leave a “Tip” about your band or show at every venue you play. It’s just another way for people to find out about your band.
- Keep at it!
One band that I see really on top of their social media is Freelance Whales. Personal tastes aside, they really do make an effort to update their fans on what’s happening, when/where they’re playing and creating good conversation. When they first started only a few people where paying attention, but they kept at it and it’s paid off. They’re able to really engage people on every stop on tour and get a lot of free publicity out of the deal.
I’m sure there are a ton of other ideas and if you have them, throw a comment on here. It’d be great to hear them. Don’t forget that a lot of this stuff you can do when you’re not on tour. You can even prime the pump pre-tour and hire someone like War Room PR to get things going. Remember, being in band is essentially a story you get to tell while it’s happening. Everyone loves a good story. Just keep pushing it out, keep it interesting and remember it’s all just one big conversation.
Posted in How-To, Touring